🔗 Share this article

Users will soon have a new feature that allows them to lessen the quantity of AI-created content appearing in their feeds. This move comes as the platform disclosed that it now features in excess of 1 billion content made with AI.

Trial and Implementation

This change is being tested over the coming weeks before a full-scale rollout. This advancement comes amid a increase in AI-generated material, fueled by emerging content generation software.

The Broader AI Trend

Recent reports that nearly one in 10 of the quickest rising content creators on another major platform primarily display clips produced artificially. A large amount of this content is deemed “AI slop”, a term for poor-quality, factory-style content that is frequently absurd or bizarre.

Our research shows that many people like content made with AI tools, including AI artwork to science explainers, and we aim to give people the power to increase or decrease of that, based on their own likes,” stated a company executive.

Scale of AI Content

The service shared that there are presently over a billion videos on its service labeled as made with AI. Overall, over 100 mn pieces of content are added to the platform every day, making AI content a limited percentage of its overall inventory.

How to Adjust Settings

Viewers will be able to limit or boost the amount of artificial media they watch by opening the topic control setting in the application and choosing the AI content topic. Other topics that can already be controlled under the filter cover current affairs, style, aesthetics, and dance.

AI Disclosure Rules

Its rules oblige users to identify “realistic” AI-made content, and it forbids dangerous AI impersonations of public figures or crisis events. Any realistic AI-generated clip that is unmarked can be deleted under its user guidelines.

Furthermore, the platform will from now on attach an “AI-made” watermark to content produced via its own AI tools, or flagged by an industry-wide initiative for recognizing AI-generated material. This action is aimed to stop users from attempting to evade the disclosure requirement.

Responsible AI Funding

TikTok is also introducing a $2m educational fund for professionals and groups to produce learning resources about ethical AI use. This program will assist educational bodies dedicated to training programming and robotics.

Platform Protection

The platform has supported its safety measures, following debate over proposals to lay off hundreds of safety staff in the United Kingdom. It is expected to eliminate hundreds of positions in its user protection division in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.

A trust and safety lead stated that people-led review would remain essential, but AI can shield workers by removing the most graphic content prior to it has to be seen by staff. The company announced a 76% decrease in disturbing and violent content handled by human moderators over the past year due to the use of its automated systems.

“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”